If you’re wearing your near-sighted glasses, then you’re focused on what’s right in front of you—the day-to-day organization and operation. This month we’ll discuss those important check-ins and how well your organization on the inside reflects on the outside to your clients.  It’s important to have near-sighted vision when you need it. By working on who your firm truly is internally will help your firm grow externally.


View our original article with all 11 lenses we'll present throughout the year. 


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About The Author

Stephanie Craft, MBA

Stephanie Craft, MBA, has worked in the A/E/C industry for more than 30 years. Her marketing strengths lie in researching and opening new doors for technical firms by getting directly to decision-makers and influencers, and obtaining and using client feedback to help firms differentiate themselves and strengthen client loyalty through targeted strategic efforts. She also works with firm leadership to evaluate in-house marketing and business development efforts to optimize staff processes and procedures. Stephanie has been a featured speaker at many AEC professional society meetings and has been selected “Chapter President of the Year” twice by the national Society for Marketing Professional Services for her management expertise serving as President of the Utah and Sacramento Chapters.

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