You're a technical professional, not a professional photographer, but you've been asked to take project photos anyway. What do you do?
Professional photography is a worthy investment, but it's important to have your ducks in a row. Take care of the nuances first.
For so many reasons, it’s important to stay on top of your project photography, making and keeping it a priority. Here are four tips on how to do just that.
Video is not only an immediate and effective way to connect with viewers, but it is increasingly prioritized and compatible with nearly all forms of social media. Consider video when you look at the tools in your PR toolkit.
95 State at City Creek combines the religious and commercial for a clean and refined building with strong design sensibilities.
Virtual presentations require as much thought on preparedness and body language as physical presentations do—if not more so. Consider the nuances that will drastically improve your reception.
LEAD: 5 Ways to Improve Your AEC Presentation Team’s Public Speaking Skills
Aug 17 2022 Keri Hammond, FSMPS, CPSMIf you are a marketing leader, how can you help train and improve the presentation skills of your technical professionals? It starts with your own skills first.
Attending selection committee interviews is the perfect opportunity to learn what to do and what not to do in presentations, and MARKETLINK Principal Stephanie Craft has some tips.
We recommend Prezi, a presentation creator and platform that can transform everyday slides into intuitive spacial tiers and engaging transitions. Anyone looking for a boost would benefit from its significant collection of options, combinations, and creative panels.
The public speaking portion of presentations often gets to people, but comfort in front of an audience is within reach.
For any proposal, in order to write a successful strategic approach, you must research, brainstorm, and then brainstorm some more. The writing is the easy part!
Feature articles are detailed and descriptive reports that go beyond the restrictions and deadlines of news articles, allowing the marketing opportunity to give an expansive look on projects, people, partners, or similar.
Wally Hise is senior vice president of federal marketing for HDR Engineering. With more than 35 years of experience, his marketing knowledge and techniques are robust.
When it comes down to it, technical professionals are key to the success of every proposal. The technical professional is the experienced assurance behind every marketing pitch.
Proposals are the heartbeat of AEC firms—consistent in their necessity and life-bringing when successfully on the beat. Make sure your understanding of the jargon is present and accurate.
LEAD: Mapping Your AEC Project Pursuit Strategies for Proposals
Jul 06 2022 Keri Hammond, FSMPS, CPSMComing up with proposal strategies for an AEC project pursuit is a group effort, but guiding a team to decide on all necessary points can be overwhelming. We have some tactics to help.
A current, optimized, efficient, clean, and original Google My Business listing can instantly build or improve your online reputation. Let's make sure we've got that ball rolling.
Proposal templates not only make the proposal process easier, they provide opportunities to focus on powerful nuances that make your firm's proposal stand out.
Speaking opportunities do more to elevate a technical professional as an expert than nearly any other marketing opportunity. Public speaking pays proportionate dividends in boosting your firm's reputation.
EXECUTE: Mind Your Manners! Eight Tips for Professional Social Media Etiquette
Jun 13 2022 MARKETLINK
All of the most important social media marketing terms are now live, all in one place.
LEAD: Six Reasons Social Media Marketing Should Gain the Respect of Your Firm
Jun 06 2022 Keri Hammond, FSMPS, CPSMThe concept of "social media" is not always a positive one, but its influence can't be overlooked—and in the AEC industry, that influence is irrefutably positive. Social media marketing has enough power to deserve respect and proper attention.
When done right, newsletters strengthen connections with contacts, establish firms as thought leaders and experts, and help spread important knowledge on the industry as a whole.
Search engine optimization is a complex system, but with few exceptions, any step forward is a step up. Explore the stepping stones ahead of you that will ensure that your content is seen and accessible.
Hashtags were once trendy, and now they're a genuine tool. Tech-savvy firms can use hashtags to boost engagement and increase SEO.
Your firm’s website is the most common source of information for perspective clients and employees.
Smallseotools.com is a marketer’s dream tool with all the ways it helps increase readability and online presence—and it’s all free.
A key component of your PR survival kit, websites are not just where clients go to understand your firm—if done right, websites can make clients simply by drawing traffic.
Marketing while being billable is an ultimate quest for any AEC firm.Project promotion on a jobsite is one of the easiest types of content to generate, and it goes a long way to increase authority and trust in a firm.
LEAD: 10 Ways to Make Your AEC Website a Destination for Knowledge & Learning
May 05 2022 MARKETLINKBlogging is a key component that should be part of your overall AEC public relations plan. If structured right, it can be a critical component of an effective marketing program. Understanding what kind of content should be created to attract and engage target and existing clients is the most challenging part. To help overcome this challenge, we’ve outlined ten key principles that will help you create the right kind of content.
In this day and age, finding and sharing things that make us happy seems vital. And what's not to love about a password vault? 1Password is an affordable, secure, cloud-based information storage system, with family and business account options.
Mariel Attento, Vice President of Client Development for Twining Inc., has maintained an organized and systematic approach to marketing—providing data, various tools, and other strong marketing aspects to drive her company's work forward.
Search engine optimization (SEO) is a terminology-dense subject, so we collected enough terms to start anyone off on the right foot.
Just like we wouldn't use a screwdriver to paint a wall, it's important for AEC graphic designers to know which tools are best for which tasks.
Graphic Design is everywhere in an AEC marketer's career, and we've got the steps down to help it go smoothly.
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