Sponsorship refers to the financial or in-kind support of an event, team, industry association, charity organization, etc., with the objective of attaining certain business objectives. Sponsorship is an increasingly popular marketing technique used by most businesses to gain a competitive advantage in the marketplace.

1. Benefits: Sponsoring a client-oriented industry event is a great way to get exposure. It is a unique opportunity for networking as well as a chance to do some advertising. 
   
   
   
2. Tips and Tricks: 
   
   
   1. Target client-oriented or client-supported events
      
      
   2. Create an annual budget
      
      
   3. Promote sponsorship/involvement through press releases, social media, website, etc., if appropriate