Interested in doing something good for the body and soul that doesn’t require running shoes, a gym membership, or scheduling an appointment with a therapist? Try being grateful! Here at MARKETLINK, we’re implementing a 10-day Gratitude Challenge. 

If you're like us, your most fond memories of Halloween are hustling from house to house to get as much candy as possible. Much like trick-or-treating, the “ask and ye shall receive” philosophy works in business, too.

There’s nothing MARKETLINK Principal Stephanie Craft loves more than a challenge. That’s probably why she loves market research so much. “I become a detective! There is information out there I’m trying to find and I love the challenge of figuring out how I’m going to find it.”

MARKETLINK Principal Keri Hammond is a party planner of sorts. What Keri plans is how a company can create or shift its strategic vision to achieve goals, exceed revenue expectations, and bring different departments together for the improvement of the whole. It may sound intense, but for her, it is a party.

Whether you call it internal marketing, marketing mentality, or creating a culture of rainmakers, it’s a straightforward concept critical to the AEC industry: Training and motivating client-contact employees and support staff to work as a team to ensure client satisfaction.

Creating templates for your AEC proposals is very helpful in streamlining your pursuit efforts, and crucial for meeting deadlines. Over the past 30 years, we have learned some valuable lessons in AEC proposal strategy and development. Learn our top six tips for an effective AEC proposal template.