Hashtags were once trendy, and now they're a genuine tool. Tech-savvy firms can use hashtags to boost engagement and increase SEO.

Just like we wouldn't use a screwdriver to paint a wall, it's important for AEC graphic designers to know which tools are best for which tasks.

“Get To Know Your Customers Day” is celebrated on the third Thursday of January, April, July, and October. Use this quarterly distinction as a reminder to check in.

The professional world allows little room for errors in writing, but no one can become a better writer from knowing that alone. How do we improve so that we represent our skills in the correct way?

For most industries, PR is almost solely an advertising mechanism, but for the AEC industry, it is just as much a support tactic to win business and enhance your firm’s image.

The famous English author, Gladys Brownwyn Stern, remarked: “Silent gratitude isn't much use to anyone.” And we at MARKETLINK could not agree more. Throughout the year, many of us look at ways we can express our thanks to our clients in a meaningful and genuine way. We can help.