The famous English author, Gladys Brownwyn Stern, remarked: “Silent gratitude isn't much use to anyone.” And we at MARKETLINK could not agree more. Throughout the year, many of us look at ways we can express our thanks to our clients in a meaningful and genuine way. We can help.

An essential component in any successful architecture, engineering, and construction firm is a dedicated focus to generating, maintaining, and following up on project and client leads. A lead is not just an RFP announcement or a letter from a client requesting a proposal: It's identifying change and taking action.

This time of year, it’s easy to be a little spooked by market research. But fear not! A SWOT analysis can help to dust off the cobwebs and chase away the dread.

Though punctuation is small, it leaves a big impression. Check up on your grammar habits and make sure you're writing correctly—in this case, specifically with the comma and apostrophe.

This National Tradesperson Day, we are especially grateful for the experts who make AEC weak spots shine. With the AEC industry's dangerous shortage, it's important that we spread the word, too: trades are anexcellent career choice, and we need them.

Less is more! With clean and concise writing, simplicity is achieved. When writing with simplicity, we reach a bigger audience and are easily understood—a boon for everything from proposals to social media.