Less is more! With clean and concise writing, simplicity is achieved. When writing with simplicity, we reach a bigger audience and are easily understood—a boon for everything from proposals to social media.
Eric Stratford, Director of Business Development & Preconstruction Services at R&O Construction, shares his experience in working as a team with leadership, business, and marketing to create a cohesive and supportive approach to the firm's marketing development.
Knowing what's needed in a proposal then breaking the process down into bite-sized steps proves for an easier, cleaner system. Be prepared and work as a tight-knit team to achieve everything you need in a timely manner.
Organization is key with proposal strategies. When the proposal team knows their roles, responsibilities, and deadlines, the rest is much easier to manage.
A proposal is nothing without prepared technical professionals, but preparedness takes a lot of legwork before even the RFP drops. Positioning in advance puts proposals at an advantage throughout the entire process.
Successful proposals begin with clarity at the top. AEC Principals decide who among their staff does what, when more training is needed, and whether it is necessary to step in to provide support.
Preparing for and executing a proposal takes an especially involved brand of teamwork. The firm being All In for this process is critical to successful proposals and business as a whole.
With electronics being such an integral part of life and work in this era, it is critical to establish boundaries and standards for ourselves when it comes to etiquette. Our phones are the biggest culprits, so tackle that pesky multipurpose tool first so that you know what is polte as you interact with clients and coworkers.
Hashtags are best known for the way they "trend," but their organizing function makes them an essential component of social media to understand. Done properly, they can bring any post to an interested party's attention.
For sites like Instagram, the learning curve is tight for creating and curating our most appealing images. We have seven apps for our AEC marketers to make finding your feet easier—specifically for stories, but you'll find that they help with the entire process!
As marketing coordinators, know that projects are not the only content to elevate your firm and extend their influence. Likewise, marketing should not be a mere copy-paste between social media platforms. Know and understand the diverse range of possibilities open to you in order to make sure your time in social media marketing is well spent.
Social media marketing needs a balance of diversity and consistency to be at its most effective—that means new content within a reliable plan and system. Consider both the big picture and the minutia to create social media feeds that your followers can rely on.
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