Business Development allows you to explore different avenues for growth that align with your firm’s goals and long-term plans.

Harvey MacKay’s timeless book, “Swim With The Sharks,” provides many practical solutions for the potentially dangerous waters of the business world.

A 35-year AEC industry veteran, Nancy Wolthuis has regularly used podcast discussions of macroeconomic issues for market forecasting and planning. If you don’t like the study of economics before listening, she promises you will after.

Leos are known for their expressiveness and passions, where their heart is their strongest influence. Kind, loyal, and honest traits make you incredible collaborators on a project. The passion you’re known for can make you motivating leaders.

Written by entrepreneur and performance psychology expert Joshua Medcalf, Chop Wood, Carry Water is a short and easy read with great lessons and examples. “For me, it was much more effective to read and learn from the boy’s experiences than to just read about the lesson and what needs to be done to improve,” explains Daryl. “I like seeing the application and learning the ‘why’ behind the principle.”

If you are a Cancer, you are known for making the best of every situation, ensuring you and others can smoothly work through every new task or project. Change, however, can be difficult and distressing, so lean into your talent for taking control during a rocky time. Take the bull by the horns—or the crab by the claws—and make the new challenge yours!

Effective marketing materials will communicate your firm's strengths and advantages, giving support to your technical staff when meeting with clients and in developing capture strategies.

Now more than ever, knowing how to conduct online training is a must for marketing and management staff. In these times of uncertainty, firms must be nimble in the ways they pursue their long-term strategic planning goals. This means providing your professionals with the right tools to keep them on track to meet overall marketing and new business development goals and objectives. Most of these tools can be provided through training and coaching, so you'll want to be at the top of your game with for training online.

The MARKETLINK team has had the privilege of working from home for quite a few years. Our staff members have always worked remotely, and we have definitely tried everything in the book to figure out the best system. If this experience is new to you and your firm, here are some of our suggestions that might help you get—and stay—on track.

Whether you are an introverted or extroverted Gemini—or somewhere in between—you have a social dynamism and creativity that is invaluable in your field.

“Make Your Bed” shares ten principles, each illustrated through a story. The book stresses accomplishment, teamwork, leadership, kindness, and inspiration. 

Whether you’re a marketing coordinator looking to build your knowledge base and enhance your skills or a firm principal looking to build connections that will lead to business opportunities, the hundreds of resources available at smps.org are at your fingertips.

Successful firms invest in their staff by providing training in a variety of topics to build a strong marketing mentality.

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