Join us for 15 Fridays in testing and developing our graphic design skills. Whether it's going back to the basics or trying a new tool, it's good to push our own envelopes.

It's likely you have an online presence—perhaps on Facebook, Instagram, Twitter, or TikTok. So why create (and use!) a LinkedIn account? As an AEC professional, being on LinkedIn is a must.

Do you follow social media etiquette? As an AEC marketing professional responsible for your firm’s online presence, netiquette is essential.

All of the most important social media marketing terms are now live, all in one place.

The concept of "social media" is not always a positive one, but its influence can't be overlooked—and in the AEC industry, that influence is irrefutably positive. Social media marketing has enough power to deserve respect and proper attention.

When done right, newsletters strengthen connections with contacts, establish firms as thought leaders and experts, and help spread important knowledge on the industry as a whole.

Search engine optimization is a complex system, but with few exceptions, any step forward is a step up. Explore the stepping stones ahead of you that will ensure that your content is seen and accessible.

Hashtags were once trendy, and now they're a genuine tool. Tech-savvy firms can use hashtags to boost engagement and increase SEO.

Your firm’s website is the most common source of information for perspective clients and employees.

Smallseotools.com is a marketer’s dream tool with all the ways it helps increase readability and online presence—and it’s all free.

A key component of your PR survival kit, websites are not just where clients go to understand your firm—if done right, websites can make clients simply by drawing traffic.

Marketing while being billable is an ultimate quest for any AEC firm.Project promotion on a jobsite is one of the easiest types of content to generate, and it goes a long way to increase authority and trust in a firm.

It’s time to revisit old blog posts and then update and promote them again. The good news? This task does not require an extensive amount of time.

Blogging is a key component that should be part of your overall AEC public relations plan.  If structured right, it can be a critical component of an effective marketing program. Understanding what kind of content should be created to attract and engage target and existing clients is the most challenging part. To help overcome this challenge, we’ve outlined ten key principles that will help you create the right kind of content.

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