You Appreciate Your Clients - Show Them!

The famous English author, Gladys Brownwyn Stern, remarked: “Silent gratitude isn't much use to anyone.” And we at MARKETLINK could not agree more. Throughout the year, many of us look at ways we can express our thanks to our clients in a meaningful and genuine way. We can help.

Here are five ways to express your appreciation to your clients:

  1. Send a hand-written note of appreciation to your client. Note a specific reason why you have valued them this past year.
  2. Donate to a charity or your client’s alma mater in their name.
  3. Hold a special client appreciation lunch. Let each client know that you personally value their patronage.
  4. Send a gift subscription for a publication that you know your client has a personal interest in, rather than just professional.
  5. Offer a complimentary or reduced-rate service that you know a particular client would value.

 

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About The Author

Stephanie Craft, MBA

Stephanie Craft, MBA, has worked in the A/E/C industry for more than 30 years. Her marketing strengths lie in researching and opening new doors for technical firms by getting directly to decision-makers and influencers, and obtaining and using client feedback to help firms differentiate themselves and strengthen client loyalty through targeted strategic efforts. She also works with firm leadership to evaluate in-house marketing and business development efforts to optimize staff processes and procedures. Stephanie has been a featured speaker at many AEC professional society meetings and has been selected “Chapter President of the Year” twice by the national Society for Marketing Professional Services for her management expertise serving as President of the Utah and Sacramento Chapters.

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