These short documents communicate information about a newsworthy event or development and are distributed to publications that would be interested in the topic. In the AEC industry a press release serves to inform the audience about events, projects, services, experts, and other important firm information.

1. Benefits: Press releases are free and can be targeted to specific publications focused on subject matter, geography, and other demographics.
   
   
   
   
2. Tips and Tricks: 
   1. Even if your press release doesn’t get published or gets little recognition, you can still distribute to past, present, and potential clients through various physical and electronic means. 
   2. Post on your website and through social media
   3. Use in SOQs or proposals and supplemental information
   4. Format the press release correctly
   5. Press releases can be a great client relations activity. Use it as an opportunity to interview the client/owner/user group. Don’t forget contractors, consultants, design team members, and vendors. 
   6. Gather quotes for the article as well as for use in other marketing collateral.