A media/press event or press conference serves to communicate important news connected with an organization or company and involves the participation of journalists and representatives of the company/organization. The event offers journalists an interactive forum to find out about your organization and campaign/reason for the event.

1. Benefits: Allows you to provide journalists with much more information than a press release and gives journalists the opportunity to ask questions and set up interviews.
   
   
   
   
2. Tips and Tricks:
    
   1. Supply detailed press kits
      
      
   2. Offer tours of the site, facility, or project
      
      
   3. Prepare and rehearse with your participating staff
      
      
   4. Share costs with other team members involved in the project/campaign