Professional photography is a worthy investment, but it's important to have your ducks in a row. Take care of the nuances first.

Video is not only an immediate and effective way to connect with viewers, but it is increasingly prioritized and compatible with nearly all forms of social media. Consider video when you look at the tools in your PR toolkit.

Feature articles are detailed and descriptive reports that go beyond the restrictions and deadlines of news articles, allowing the marketing opportunity to give an expansive look on projects, people, partners, or similar.

Speaking opportunities do more to elevate a technical professional as an expert than nearly any other marketing opportunity. Public speaking pays proportionate dividends in boosting your firm's reputation.

This National Tradesperson Day, we are especially grateful for the experts who make AEC weak spots shine. With the AEC industry's dangerous shortage, it's important that we spread the word, too: trades are anexcellent career choice, and we need them.

Less is more! With clean and concise writing, simplicity is achieved. When writing with simplicity, we reach a bigger audience and are easily understood—a boon for everything from proposals to social media.

In order to quickly and accurately communicate your brand to others, you need to know it from inside and out. With Vision, Voice, Visuals, and Values, you'll be able to hit the four biggest facets to ensuring your brand is known. From there, you're already on the pathway to creating the brand guidelines that will make your company come together.

Whether a first date, a parent-teacher conference or a meeting with a potential client, the time you spend engaging with people can be intimidating and leave you wondering about the type of impression you make. Vanessa Van Edwards takes the guesswork out of such interactions