Industry awards boost your firm's reputation and visibility, leading to future clients who know your mettle. 

"Stuff We All Get," or SWAG, is a major form of branding that goes a long way.

Joining and getting involved in associations—local, national, or otherwise—is a major public relations tool that assists with networking and educational growth.

Little does more for public relations than a sponsorship, which networks, supports the industry, and advertises simultaneously.

Professional photography is a worthy investment, but it's important to have your ducks in a row. Take care of the nuances first.

Video is not only an immediate and effective way to connect with viewers, but it is increasingly prioritized and compatible with nearly all forms of social media. Consider video when you look at the tools in your PR toolkit.