Trade shows and exhibits allow a firm to market their expertise to a large amount of people all in a single event.

Industry awards boost your firm's reputation and visibility, leading to future clients who know your mettle. 

Joining and getting involved in associations—local, national, or otherwise—is a major public relations tool that assists with networking and educational growth.

"Stuff We All Get," or SWAG, is a major form of branding that goes a long way.

Little does more for public relations than a sponsorship, which networks, supports the industry, and advertises simultaneously.

Professional photography is a worthy investment, but it's important to have your ducks in a row. Take care of the nuances first.