Professional photography is a worthy investment, but it's important to have your ducks in a row. Take care of the nuances first.

Video is not only an immediate and effective way to connect with viewers, but it is increasingly prioritized and compatible with nearly all forms of social media. Consider video when you look at the tools in your PR toolkit.

Feature articles are detailed and descriptive reports that go beyond the restrictions and deadlines of news articles, allowing the marketing opportunity to give an expansive look on projects, people, partners, or similar.

Speaking opportunities do more to elevate a technical professional as an expert than nearly any other marketing opportunity. Public speaking pays proportionate dividends in boosting your firm's reputation.

Marketing while being billable is an ultimate quest for any AEC firm.Project promotion on a jobsite is one of the easiest types of content to generate, and it goes a long way to increase authority and trust in a firm.

A key component of your PR survival kit, websites are not just where clients go to understand your firm—if done right, websites can make clients simply by drawing traffic.