AEC industry marketing leaders know how often we're asked to define branding, and it's time to get that on lock, because the answer is? It's everywhere.
Be aware of the many weapons available in your public relations arsenal, ready to help make your content creation and dispersal a much easier task in both the long and short term.
A strong marketing mix includes not only marketing, business development, and client relations, but also strong public relations, which contributes far more than many appreciate.
Client Perception Surveys aren’t just about learning how you need to improve—it’s more important to discover where your firm excels. Why not learn your differentiators directly from the ones who know what they are—your clients?
Including AEC client feedback in your project processes means a greater chance for repeat and referral clients, and it improves your firm as a whole as well.
Most AEC marketing and business development meetings are too long and get off-topic. How can you be better organized so that your meetings are shorter AND more effective?
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