Branding envelops every aspect of running a company, and it is essential to understand what it is and how to control it. In order to have a successful brand, you have to consider more than just aesthetics, so what is it? Where do you have to consider branding and when is it relevant? 

By prioritizing the direction of your public relations plan, you can ensure you are getting the return on investment (ROI) expected from your firm leaders. It may be hard to determine which efforts will be most rewarding for your firm. Pick the tactics that will work best with your marketing strategies, within your budget and timeframe.

Do you know what clients and potential clients think of your firm? Does it match what you believe is true about your firm? Because “perception is reality,” it’s important that you make the effort to understand the perception of your firm within your industry and market sectors.

We have learned over the years there are 15 solid reasons clients leave firms they’ve built long-term working relationships with. Does your firm have a culture of client service to mitigate this?