Journey mapping allows for a comprehensive view of client interaction with the firm, and using the technique opens up avenues for an informed approach to market research. In other words, it can be invaluable.

Market research techniques—like conducting a feasibility study—can make a world of difference in ensuring future decisions for the firm are not just meditated, but based on real information.

Marketing and Business Development leadership will spend their time looking at six major factors in order to achieve a well-rounded, all-encompassing marketing program.

Organization is a top-down priority, starting with example and commitment. An organized system benefits everyone, but for the marketing department in particular, it is crucial.

Through storytelling, presentations make an impact; through constructive meetings, support, and go-getter preparation, the presentation story will be seamless.

Even firm principals have something to learn with presentation preparation! Keep on the lookout for talented individuals, bring outside voices in, and create the support systems needed for your presenters to succeed.