Trade shows and exhibits allow a firm to market their expertise to a large amount of people all in a single event.

We can get caught up in the nitty gritty from time to time—there are so many marketing elements to consider. All in all, though, it's the big picture that matters, and the big picture words reflect that.

Industry awards boost your firm's reputation and visibility, leading to future clients who know your mettle. 

True client association involvement is key to rich public relations and successful networking, all tied up in a client-positive bundle.

Business development terminology is central in communications between technical professionals, owners, and clients about a project.

Joining and getting involved in associations—local, national, or otherwise—is a major public relations tool that assists with networking and educational growth.

"Stuff We All Get," or SWAG, is a major form of branding that goes a long way.

Little does more for public relations than a sponsorship, which networks, supports the industry, and advertises simultaneously.

Photography is a whole other profession and therefore has a deep terminology pool rich with jargon. We're here to help.

Professional photography is a worthy investment, but it's important to have your ducks in a row. Take care of the nuances first.