Marketing coordinators, you are critical to the public relations process. From researching the best tactics to creating a schedule of events and action items and finally implementing the tactics, you'll be involved every step of the way.
It’s all about relationships in our industry - we can’t maintain those relationships if we don’t know where people are. Whether you use an Excel spreadsheet or a CRM like Cosential or Deltek, invest the time needed to keep it current.
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