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Infographics are useful in the AEC industry because they enable marketers to communicate ideas quickly and effectively. Visuals can help highlight key points and important data in a way that is easily identifiable. This approach can be especially useful in technical fields like ours when selection committees are reviewing multiple submissions and you want them to remember your most important data.

 

Marketing coordinators play important roles in a firm's marketing plan. A lot depends on the approach, method, and consistent communication. We provide seven recommendations to expand your knowledge and become an invaluable member of your marketing team.

 

“Begin with the end in mind” is the simplest way of defining AEC marketing planning. 
Put the work in and use your business network to get started on market research. It pays in major dividends.
Do you follow social media etiquette? As an AEC marketing professional responsible for your firm’s online presence, netiquette is essential.

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