Successful firms invest in their staff by providing training in a variety of topics to build a strong marketing mentality.
We’ve all heard the adage “the best way to get somewhere is a straight line,” but author Rich Christiansen suggests otherwise. Christiansen is an entrepreneur who has founded or cofounded more than 30 businesses. Some of them were colossal failures, others were multi-million-dollar successes.
You know that the easiest way to get work is with existing clients, but do you know if your existing clients would hire you again? To be effective in obtaining any new business, it’s important to know what clients think about your organization.
With the holiday season behind you, now is the best time to look at your client appreciation program. Consider taking a fresh approach in the new year, streamlining the traditional holiday chaos by planning an alternative time to provide client appreciation and outreach.
Julie Ertz, a member of the USWNT’s back-to-back World Cup-winning teams, shares her experiences from chasing her dream of being a professional soccer player, and the themes translate for all goal-pursuers – soccer and otherwise.
MARKETLINK Principal Stephanie Craft is passionate about budgeting - and she wants to share that passion with you. Her four tips may take a bit of effort to implement, but the pay-off is immense.
Whether a first date, a parent-teacher conference or a meeting with a potential client, the time you spend engaging with people can be intimidating and leave you wondering about the type of impression you make. Vanessa Van Edwards takes the guesswork out of such interactions
How do you approach your annual strategic plan? Many AEC firms use the same tactics they did last year, not considering whether their end goal has changed or what they want to get out of their marketing efforts. We recommend a more methodical, strategic approach.
Loom is a useful tool to help your team communicate, simplify, and document everyday tasks by recording whatever is happening on your screen and sharing it.
Whether you call it internal marketing, marketing mentality, or creating a culture of rainmakers, it’s a straightforward concept critical to the AEC industry: Training and motivating client-contact employees and support staff to work as a team to ensure client satisfaction.
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