Just as putting a goal on paper increases the chances of it happening, it’s important to assign dollars to those same goals. From tracking return on investment to benchmarking against industry standards to building credibility within your firm, the benefits are numerous.

Believe it or not, now is the perfect time to start preparing for your annual strategic planning session. It’s time to reflect on how successful your marketing plan process has been in the past. Did your plan sit on the shelf? Did you structure your marketing plan with the end in mind?

All Fortune 500 companies create and implement a detailed marketing strategy. Those marketing strategies are not solely composed of ideas that were generated through discussions around the conference room table. Their strategies are created through gathering multitudes of information.

As we continue to adapt to the new paradigm, we must adjust to the limited ability to meet face to face, while remembering how important this activity is to creating a longstanding relationship. Here are six suggestions for pivoting and making the most of your business development efforts.

“Get To Know Your Customers Day” is celebrated on the third Thursday of January, April, July, and October. While the quarterly distinction is a good one, we propose celebrating them every day.

Google My Business or GMB, isn’t just nice, it’s essential for any growing business. A current, optimized, efficient, clean, original GMB listing can instantly build or improve your online reputation. 

An essential component in any successful architecture, engineering, and construction firm is a dedicated focus to generating, maintaining, and following up on project and client leads. A lead is not just an RFP announcement or a letter from a client requesting a proposal: It's identifying change and taking action.

Market research will guide you in determining where you can market most effectively and efficiently. You can set your sites on the right geographies, client types, and market sectors that will add to your bottom line.

Written by entrepreneur and performance psychology expert Joshua Medcalf, Chop Wood, Carry Water is a short and easy read with great lessons and examples. “For me, it was much more effective to read and learn from the boy’s experiences than to just read about the lesson and what needs to be done to improve,” explains Daryl. “I like seeing the application and learning the ‘why’ behind the principle.”

Whether you’re a marketing coordinator looking to build your knowledge base and enhance your skills or a firm principal looking to build connections that will lead to business opportunities, the hundreds of resources available at smps.org are at your fingertips.

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