In order to do anything meaningful, you have to know where you are going. That's what strategic plans are, but it's important to know what you're talking about, too.

From PD and SD phases to CSI master formats, design phase terminology gets pretty particular in the AEC industry. It's worth a refresher.

It's worth it to slow down and revisit the most basic terms, even when we know them well. Recentering ourselves serves to our benefit.

We can get caught up in the nitty gritty from time to time—there are so many marketing elements to consider. All in all, though, it's the big picture that matters, and the big picture words reflect that.

Business development terminology is central in communications between technical professionals, owners, and clients about a project.

Photography is a whole other profession and therefore has a deep terminology pool rich with jargon. We're here to help.