For this list, we’ve provided a marketing dictionary of digital marketing terms that new and experienced AEC marketers need to know in today’s market. 

1. Digital Marketing Conversion Rate is the percentage of users that convert into leads, customers, or subscribers after visiting a website or engaging with a digital marketing campaign. 
   
   
   
2. Push Marketing is a type of digital advertising where an organization actively sends marketing messages to its target audience, often via email or SMS. The goal of this type of marketing is to create brand awareness and generate leads/sales. 
   
   
   
3. Pull Marketing is a type of digital marketing in which customers are actively seeking out the product or service. This type of marketing typically involves creating content that is easily accessible to the target audience and encourages them to take the desired action. Examples of pull marketing include search engine optimization (SEO) and influencer marketing.
   
   
   
4. Digital Marketing Customer Acquisition is the process of attracting consumers to a brand or company through digital marketing techniques, such as website design and social media campaigns. 
   
   
   
5. Customer Acquisition Cost is the cost associated with acquiring new clients, such as the cost of marketing and public relations campaigns. 
   
   
   
6. Customer Lifetime Value the total amount of revenue expected to be generated from a single client over the course of their relationship with a business. 
   
   
   
7. Search Engine Optimization (SEO) is the process of optimizing a website to increase its visibility in search engine results, often through the use of keywords and other techniques. 
   
   
   
8. Search Engine Marketing (SEM) is a type of digital marketing strategy focused on increasing a website’s visibility in search engine results through marketing.
   
   
   
9. Search Engine Results Page (SERP) is the page that displays the results of a search engine query. 
   
   
   
10. Clickthrough Rate (CTR) is the ratio of users who click on an page or marketing content to the total number of times the content is viewed.
    
    
    
11. Digital Marketing Cost Per Mille (CPM) is a pricing model in online marketing where the company pays for each thousand impressions of their ad. 
    
    
    
12. Cost Per Click (CPC) is a pricing model in online advertising where the advertiser pays for each click of their ad. 
    
    
    
13. Customer Relationship Management (CRM) is a tool used to manage interactions with clients and potential clients. 
    
    
    
14. Marketing Analytics is a type of analysis used to measure, manage, and analyze marketing performance and return on investment. 
    
    
    
15. Bounce Rate is the percentage of visitors to a website who leave the website after viewing only one page. 
    
    
    
16. Return on Investment (ROI) is a measure of the profitability of an investment, calculated by dividing the gain from the investment by the cost of the investment. 
    
    
    
17. A/B Test is a type of test used to compare two versions of a website or other item to determine which performs better. 
    
    
    
18. Customer Segmentation is the process of dividing a market of potential clients into distinct groups, or market sectors, based on different characteristics.
    
    
    
19. Impression is the measure of the number of times a digital advertisement has been shown or served to a user. A single impression is counted each time content is shown, regardless of how many times the same user has seen it.
    
    
    
20. Customer Acquisition refers to all of the business development and marketing activities involved in obtaining a client.

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