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One way for firms to gain value and longevity from their marketing and business development staff is by sending them to PRC for professional development. Since the conference is held in the pacific region, it’s not far to travel, and the cost of attending is nominal compared to what other conferences charge for the same kind of information.
Social media is a jungle. Wouldn’t it be nice to have a guide? Social Media Examiner is a great resource for all things social media.
When marketing departments get busy, it’s always the same thing that gets put on the back burner until things slow down: public relations. But getting out in front of your audience is a great way to build your brand awareness and credibility, and ultimately your bottom line!
You know that the easiest way to get work is with existing clients, but do you know if your existing clients would hire you again? To be effective in obtaining any new business, it’s important to know what clients think about your organization.
The secret to staying on top of the many marketing activities that keep an AEC firm successful is making it manageable. Here at MARKETLINK, we like to break marketing categories down by month, and then create bite-size chunks in the form of weekly activities.
The Real Simple podcasts offer four separate topics to appeal to any listener’s taste: Labor of Love, Things Cooks Know, Adulthood Made Easy, and I Want To Like You. Just like the magazine, the podcasts give smart and reasonable solutions for everyday challenges.
With the holiday season behind you, now is the best time to look at your client appreciation program. Consider taking a fresh approach in the new year, streamlining the traditional holiday chaos by planning an alternative time to provide client appreciation and outreach.
Julie Ertz, a member of the USWNT’s back-to-back World Cup-winning teams, shares her experiences from chasing her dream of being a professional soccer player, and the themes translate for all goal-pursuers – soccer and otherwise.
Hey you assertive, analytical, independent Aquarians – now is the time to channel your inner Julia Morgan, Thomas Andrews, or Edith Clark. Like these industry forebears, go after what you want. If you’re not sure what you want, take a little time to analyze and figure it out, then go and get it. Don’t hang back!
All you industrious, goal-oriented Capricorns out there – you are perfectly aligned with the holiday season. Now through January 20th focus on family togetherness, revering (or creating!) traditions, and working to get what you want. You are also perfectly aligned with end-of-year goal setting: clarify what you want and come up with a plan to make it reality!
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