Marketlink AEC

Marketlink AEC

Our name says it all: we are your LINK to success in the AEC industry.

Known for being adventurous and getting to the bottom of things, any Sagittarius’s energy is best channeled into brainstorming, problem-solving, and seeking inspiration!

For so many reasons, it’s important to stay on top of your project photography, making and keeping it a priority. Here are three tips on how to do just that.

Just as putting a goal on paper increases the chances of it happening, it’s important to assign dollars to those same goals. From tracking return on investment to benchmarking against industry standards to building credibility within your firm, the benefits are numerous.

Scorpios, you are known for your deep intensity and energy—you are magnetic, focused, and bold. As your season comes into transit, we suggest that you harness all that energy and funnel it into your creativity and work.

Whether you’re new to the industry and just wondering how to get started or you’ve been creating proposals for years and you’re always trying to find “that one write-up you created for that one proposal,” it’s never a bad time to organize your marketing materials!

We’ve talked before about the necessity of generating, maintaining and following up on leads. It’s a marketing task that requires daily and ongoing activity to ensure your firm is well-positioned to secure new work. While the internet makes finding project and client leads easier, the amount of information a marketer can find in a manner of seconds can be overwhelming. IMS is a leader in advance notice public leads specifically for architects, engineers, and construction management professionals.

All Fortune 500 companies create and implement a detailed marketing strategy. Those marketing strategies are not solely composed of ideas that were generated through discussions around the conference room table. Their strategies are created through gathering multitudes of information.

We got lost in marshmallow-y thoughts this week thinking of Rice Krispie Treats—September 18th is the national day to celebrate them, after all!

Libras, as we begin your season, remember to balance yourselves—play to your strengths while remembering that you don’t have to be everywhere at once.

“Get To Know Your Customers Day” is celebrated on the third Thursday of January, April, July, and October. While the quarterly distinction is a good one, we propose celebrating them every day.

Our Clients

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