When it comes down to it, technical professionals are key to the success of every proposal. The technical professional is the experienced assurance behind every marketing pitch.

Few firms have a strategy in place to help retain and grow their existing client relationships, but it's one of the most important investments they can make.

Technical professionals are in the perfect position to seek mentoring and expand the limits of their expertise. Seek valuable insights that will help your technical toolbox become more robust.

Technical professionals have important roles at the strategic marketing table, lending invaluable insights into future plans that make them far more actionable and realistic.

Focusing on client relations while on the job is a form of marketing. Get to know your clients as people, and your one-time project will open doors of opportunity.

Technical professionals allow for marketing to really tackle the reception of each project by providing the detailed challenges, solutions, and benefits—simple, but tried and true.