While presentations are only given by one person, the entire firm can and should be involved in both the prep and training. This benefits everyone—not just the presenter.

Preparing for and executing a proposal takes an especially involved brand of teamwork. The firm being All In for this process is critical to successful proposals and business as a whole.

Everyone at the firm should be involved when it comes to creating and engaging with content in the social media sphere—everyone has a role, whether that's creating a vision or sharing posts within their personal networks.

Websites are the most encompassing piece of collateral any firm will produce. Because of their marketing potential and proven success, they should directly impact every company's strategic planning. In order to have the best results, the entire firm should have an "all-in mentality," ensuring that all planning and agendas meet the needs of everyone involved—most of all the audience.

Most of us in the AEC industry realize that a new name, icon, or logo will not create a new brand for our firm. Creating an “All In” mentality is crucial to forming the brand message necessary to make a lasting impression. The ultimate goal is for every person who interacts with anyone at your firm, in any capacity, to have a structured, consistent, and carefully orchestrated experience.

Often misunderstood, PR is an influential tool – a way of turning cold calls into warm prospects. While some people think of PR strictly as press releases and advertising, we suggest you turn that notion on its head. PR is “Perception = Reality.” When used as a support tactic, it will help you win work.