Everyone at the firm should be involved when it comes to creating and engaging with content in the social media sphere—everyone has a role, whether that's creating a vision or sharing posts within their personal networks.

Websites are the most encompassing piece of collateral any firm will produce. Because of their marketing potential and proven success, they should directly impact every company's strategic planning. In order to have the best results, the entire firm should have an "all-in mentality," ensuring that all planning and agendas meet the needs of everyone involved—most of all the audience.

Most of us in the AEC industry realize that a new name, icon, or logo will not create a new brand for our firm. Creating an “All In” mentality is crucial to forming the brand message necessary to make a lasting impression. The ultimate goal is for every person who interacts with anyone at your firm, in any capacity, to have a structured, consistent, and carefully orchestrated experience.

Often misunderstood, PR is an influential tool – a way of turning cold calls into warm prospects. While some people think of PR strictly as press releases and advertising, we suggest you turn that notion on its head. PR is “Perception = Reality.” When used as a support tactic, it will help you win work.

Does your firm have customers or clients? Customers buy a service once; clients have established a long-term relationship. Your firm can be ALL IN for client relations.

What are some ways a firm can get a well-regimented unit of employees with marketing skills? Follow along each week for ideas on how to advise, engage, lead, and execute to ensure everyone is ALL IN.