Keri Hammond interviews Ron Paul, the founder and General Manager of FOCUS Engineering & Surveying. Ron oversees the development of the FOCUS company culture, the hiring and training of staff, and the goal setting of the firm.

When it comes down to it, technical professionals are key to the success of every proposal. The technical professional is the experienced assurance behind every marketing pitch.

Wally Hise is senior vice president of federal marketing for HDR Engineering. With more than 35 years of experience, his marketing knowledge and techniques are robust.

Your firm’s website is the most common source of information for perspective clients and employees.

Mariel Attento, Vice President of Client Development for Twining Inc., has maintained an organized and systematic approach to marketing—providing data, various tools, and other strong marketing aspects to drive her company's work forward.

“Get To Know Your Customers Day” is celebrated on the third Thursday of January, April, July, and October. Use this quarterly distinction as a reminder to check in.

John Diffenderfer, president of Aedis Architects and co-leader of the firm with Thang Do, contributes to Aedis's seven decades of history through his clever and even-keel approaches to marketing.

A strong marketing mix includes not only marketing, business development, and client relations, but also strong public relations, which contributes far more than many appreciate.

One of the best ways to build a solid relationship with your client is to understand their business and terminology. From purchasing processes to request documents to equipment used, here are some acronyms you should know. Brush up and show your stuff!

The famous English author, Gladys Brownwyn Stern, remarked: “Silent gratitude isn't much use to anyone.” And we at MARKETLINK could not agree more. Throughout the year, many of us look at ways we can express our thanks to our clients in a meaningful and genuine way. We can help.