Branding envelops every aspect of running a company, and it is essential to understand what it is and how to control it. In order to have a successful brand, you have to consider more than just aesthetics, so what is it? Where do you have to consider branding and when is it relevant? 

By prioritizing the direction of your public relations plan, you can ensure you are getting the return on investment (ROI) expected from your firm leaders. It may be hard to determine which efforts will be most rewarding for your firm. Pick the tactics that will work best with your marketing strategies, within your budget and timeframe.

Professional friendships are built upon a number of valuable facets—reliability, availability, proactivity, and so forth. A good way to get closer to people no matter the setting is by asking questions. Tweak these however you like, but here are some conversation points to get the ball rolling with your clients – current or potential.

Does your firm have customers or clients? Customers buy a service once; clients have established a long-term relationship. Your firm can be ALL IN for client relations.

We have learned over the years there are 15 solid reasons clients leave firms they’ve built long-term working relationships with. Does your firm have a culture of client service to mitigate this?

Whether your firm has a formal Client Care Program or not, one way to enhance your client relationships and further your career is by thinking of yourself as a Client Care Manager.

It’s all about relationships in our industry - we can’t maintain those relationships if we don’t know where people are. Whether you use an Excel spreadsheet or a CRM like Cosential or Deltek, invest the time needed to keep it current.

As we continue to adapt to the new paradigm, we must adjust to the limited ability to meet face to face, while remembering how important this activity is to creating a longstanding relationship. Here are six suggestions for pivoting and making the most of your business development efforts.

If you're like us, your most fond memories of Halloween are hustling from house to house to get as much candy as possible. Much like trick-or-treating, the “ask and ye shall receive” philosophy works in business, too.

As a founding Principal of MARKETLINK, Stephanie Craft knew a solid client relationship would give the business the initial footing it needed to thrive. She found it in Architectural International.