John Diffenderfer, president of Aedis Architects and co-leader of the firm with Thang Do, contributes to Aedis's seven decades of history through his clever and even-keel approaches to marketing.

A strong marketing mix includes not only marketing, business development, and client relations, but also strong public relations, which contributes far more than many appreciate.

One of the best ways to build a solid relationship with your client is to understand their business and terminology. From purchasing processes to request documents to equipment used, here are some acronyms you should know. Brush up and show your stuff!

The famous English author, Gladys Brownwyn Stern, remarked: “Silent gratitude isn't much use to anyone.” And we at MARKETLINK could not agree more. Throughout the year, many of us look at ways we can express our thanks to our clients in a meaningful and genuine way. We can help.

Client Perception Surveys aren’t just about learning how you need to improve—it’s more important to discover where your firm excels. Why not learn your differentiators directly from the ones who know what they are—your clients?

An essential component in any successful architecture, engineering, and construction firm is a dedicated focus to generating, maintaining, and following up on project and client leads. A lead is not just an RFP announcement or a letter from a client requesting a proposal: It's identifying change and taking action.

Few firms have a strategy in place to help retain and grow their existing client relationships, but it's one of the most important investments they can make.

Including AEC client feedback in your project processes means a greater chance for repeat and referral clients, and it improves your firm as a whole as well.

Catherine Curtis, a sales and growth strategist with over 20 years in the AEC industry, details the balance and diverse skillsets crucial to a marketing mindset within a firm.

Santa Claus, CEO of the North Pole, gives answers to our most pressing marketing questions in an exclusive interview.