MARKETLINK

MARKETLINK

Our name says it all: we are your LINK to success in the AEC industry.

As a founding Principal of MARKETLINK, Stephanie Craft knew a solid client relationship would give the business the initial footing it needed to thrive. She found it in Architectural International.

Find the best day and time for your next AEC team meeting or proposal kickoff! Doodle can be helpful with coordinating your AEC marketing and business development teams, architects, engineers and contractor colleagues.  Doodle allows users to schedule meetings seamlessly or choose their favorite options in a group without the back and forth of a group text.

Creating templates for your AEC proposals is very helpful in streamlining your pursuit efforts, and crucial for meeting deadlines. Over the past 30 years, we have learned some valuable lessons in AEC proposal strategy and development. Learn our top six tips for an effective AEC proposal template.

Winning business and building credibility through presentations is no joke. Much like a standup comedian, presenters hoping to show their stuff must prepare wholeheartedly beforehand, know how to best present to their audience, and set the stage with visuals.

To celebrate MARKETLINK’s Sweet 16, Principals Stephanie Craft and Keri Hammond present the 16 (sweet) reasons they love the A/E/C industry.

In any proposal, the project approach is likely the most important section – it is the place you get to tell the client exactly what you are going to do to make their project a success. In order to write a successful strategic approach, you must research and brainstorm and then brainstorm some more. The writing is the easy part!

Chip Allen specializes in architectural photography, and he understands the importance of high-quality photography to his AEC clients. “In an interview, I want my client’s prospective client to say ‘wow!..... I’d like you to build me an interior or building like this!’”

Harvey MacKay’s timeless book, Swim With The Sharks, provides many practical solutions for the potentially dangerous waters of the business world.

Your website can’t just be visually compelling, it’s also got to load quickly, scroll seamlessly, and engage the audience with keyword-rich content. How does that happen? Research and expertise.

Principal Stephanie Craft attended the SMPS Sacramento Luncheon recently, where a panel made up of three public sector staff discussed what they valued most in consultants. Here are the top three take-aways.

 

Our Clients

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