What are some ways a firm can get a well-regimented unit of employees with marketing skills? Follow along each week for ideas on how to advise, engage, lead, and execute to ensure everyone is ALL IN.

As we continue to adapt to the new paradigm, we must adjust to the limited ability to meet face to face, while remembering how important this activity is to creating a longstanding relationship. Here are six suggestions for pivoting and making the most of your business development efforts.

Google My Business or GMB, isn’t just nice, it’s essential for any growing business. A current, optimized, efficient, clean, original GMB listing can instantly build or improve your online reputation. 

Written by entrepreneur and performance psychology expert Joshua Medcalf, Chop Wood, Carry Water is a short and easy read with great lessons and examples. “For me, it was much more effective to read and learn from the boy’s experiences than to just read about the lesson and what needs to be done to improve,” explains Daryl. “I like seeing the application and learning the ‘why’ behind the principle.”

Whether you’re a marketing coordinator looking to build your knowledge base and enhance your skills or a firm principal looking to build connections that will lead to business opportunities, the hundreds of resources available at smps.org are at your fingertips.

We’ve all heard the adage “the best way to get somewhere is a straight line,” but author Rich Christiansen suggests otherwise. Christiansen is an entrepreneur who has founded or cofounded more than 30 businesses. Some of them were colossal failures, others were multi-million-dollar successes.

Julie Ertz, a member of the USWNT’s back-to-back World Cup-winning teams, shares her experiences from chasing her dream of being a professional soccer player, and the themes translate for all goal-pursuers – soccer and otherwise.

Loom is a useful tool to help your team communicate, simplify, and document everyday tasks by recording whatever is happening on your screen and sharing it.

Whether you call it internal marketing, marketing mentality, or creating a culture of rainmakers, it’s a straightforward concept critical to the AEC industry: Training and motivating client-contact employees and support staff to work as a team to ensure client satisfaction.

Business leaders who'd like to move from good to great will find inspiration in Jim Collins’ famous book, Good to Great: Why Some Companies Make the Leap... and Others Don't.