Most of us in the AEC industry realize that a new name, icon, or logo will not create a new brand for our firm. Creating an “All In” mentality is crucial to forming the brand message necessary to make a lasting impression. The ultimate goal is for every person who interacts with anyone at your firm, in any capacity, to have a structured, consistent, and carefully orchestrated experience.

By prioritizing the direction of your public relations plan, you can ensure you are getting the return on investment (ROI) expected from your firm leaders. It may be hard to determine which efforts will be most rewarding for your firm. Pick the tactics that will work best with your marketing strategies, within your budget and timeframe.

Marketing coordinators, you are critical to the public relations process. From researching the best tactics to creating a schedule of events and action items and finally implementing the tactics, you'll be involved every step of the way.

AEC technical professionals, your intimate familiarity with design, projects, processes, and the solutions provided is an untapped gold mine for public relations.

Do you know what clients and potential clients think of your firm? Does it match what you believe is true about your firm? Because “perception is reality,” it’s important that you make the effort to understand the perception of your firm within your industry and market sectors.

Often misunderstood, PR is an influential tool – a way of turning cold calls into warm prospects. While some people think of PR strictly as press releases and advertising, we suggest you turn that notion on its head. PR is “Perception = Reality.” When used as a support tactic, it will help you win work.

Does your firm have customers or clients? Customers buy a service once; clients have established a long-term relationship. Your firm can be ALL IN for client relations.

Whether your firm has a formal Client Care Program or not, one way to enhance your client relationships and further your career is by thinking of yourself as a Client Care Manager.