A firm’s marketing leader is responsible for leading the website development team, and there are many factors to juggle. Simplifying those processes into ten steps will help development progress from a slow walk to a smooth run.

When creating a lead-generating website, technical staff are crucial for creating quality content that appeals to potential visitors and draws them in. Technical staff are the ones who create appealing educational libraries for everyone and anyone to learn more about both the firm and the business, and it's expertise that keeps clients coming back for more.

Websites are the most encompassing piece of collateral any firm will produce. Because of their marketing potential and proven success, they should directly impact every company's strategic planning. In order to have the best results, the entire firm should have an "all-in mentality," ensuring that all planning and agendas meet the needs of everyone involved—most of all the audience.

AEC firm leaders know that their website reflects the best of their business, becoming a major benefit to marketing success. Though its importance is clear, the steps to advising its creation and maintenance may not be. We have provided five best practices to focus on that will anchor your goals toward building and sustaining the ideal website.

As the Client Relations Director at Calder Richards Consulting Structural Engineers, there is much to learn from Nancy Wolthuis. She's worked in the AEC industry for 35 years, and has developed the skills and network to help firms grow through leading by example. She knows clients want to communicate with the people working on their projects, and she works hard to shape up her people and spaces to make sure every connection to clients is a strong one.

What are some ways a firm can get a well-regimented unit of employees with marketing skills? Follow along each week for ideas on how to advise, engage, lead, and execute to ensure everyone is ALL IN.

As we continue to adapt to the new paradigm, we must adjust to the limited ability to meet face to face, while remembering how important this activity is to creating a longstanding relationship. Here are six suggestions for pivoting and making the most of your business development efforts.

The MARKETLINK team has had the privilege of working from home for quite a few years. Our staff members have always worked remotely, and we have definitely tried everything in the book to figure out the best system. If this experience is new to you and your firm, here are some of our suggestions that might help you get—and stay—on track.

Effective marketing materials aren't just about how they look. Getting to that final, streamlined product includes many crucial steps. These are our top five.

What is public relations in our industry? PR is often seen as an advertising mechanism, intended for general publicity. While that may be true in other industries, in the AEC industry we view PR as a support tactic to win work and enhance your firm’s image. Ideally, it is an activity that supports and influences your client base to develop a long-term relationship that results in winning work.