Stephanie Craft, MBA, has worked in the A/E/C industry for more than 30 years. Her marketing strengths lie in researching and opening new doors for technical firms by getting directly to decision-makers and influencers, and obtaining and using client feedback to help firms differentiate themselves and strengthen client loyalty through targeted strategic efforts. She also works with firm leadership to evaluate in-house marketing and business development efforts to optimize staff processes and procedures. Stephanie has been a featured speaker at many AEC professional society meetings and has been selected “Chapter President of the Year” twice by the national Society for Marketing Professional Services for her management expertise serving as President of the Utah and Sacramento Chapters.
In September we are wearing exaggerated glasses, which encourage a boldness that is rooted in reality.
In August we are wearing aviator glasses, which give us a confident public presence.
In July we are wearing cat eye glasses, which remind us to step out and stand out.
In June we are wearing near-sighted glasses, which help us focus on a firm's internal details.
In May we are wearing polarized glasses, where being prepared allows us to see our goals more clearly.
In April we are wearing mirrored glasses, which have allowed us to see our mistakes and correct them.
Tony Herrera and Michelle Hecht, founders of Northern California architecture firm Enso Designs, created their new company in July 2020 and have been growing steadily since.
Are you wearing square-framed glasses this month? Every side to these glasses means something valuable for your firm.
In March we are wearing square glasses, which help us focus on strong foundations and how we got there.
With spring around the corner, now is the time to use our rose-colored glasses to inspire the firm with your strategic plan—and everyone's subsequent role in it.
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