Mirrored glasses look so cool! Who doesn’t want to wear them? People who wear mirrored glasses aren’t afraid to see their mistakes and correct them. They hear what clients tell them, take it in, learn from it, and work with them on the best solution. We’ll discuss how to obtain client input, use a Marketing Report Card to evaluate strengths and shortcomings, and then make needed changes or showcase your uniqueness.


View our original article with all 11 lenses we'll present throughout the year. 


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About The Author

Stephanie Craft, MBA

Stephanie Craft, MBA, has worked in the A/E/C industry for more than 30 years. Her marketing strengths lie in researching and opening new doors for technical firms by getting directly to decision-makers and influencers, and obtaining and using client feedback to help firms differentiate themselves and strengthen client loyalty through targeted strategic efforts. She also works with firm leadership to evaluate in-house marketing and business development efforts to optimize staff processes and procedures. Stephanie has been a featured speaker at many AEC professional society meetings and has been selected “Chapter President of the Year” twice by the national Society for Marketing Professional Services for her management expertise serving as President of the Utah and Sacramento Chapters.

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