A successful marketing department requires the organization of all materials.

Effective marketing materials will communicate your firm's strengths and advantages, giving support to your technical staff when meeting with clients and in developing capture strategies.

Now more than ever, knowing how to conduct online training is a must for marketing and management staff. In these times of uncertainty, firms must be nimble in the ways they pursue their long-term strategic planning goals. This means providing your professionals with the right tools to keep them on track to meet overall marketing and new business development goals and objectives. Most of these tools can be provided through training and coaching, so you'll want to be at the top of your game with for training online.

Successful firms invest in their staff by providing training in a variety of topics to build a strong marketing mentality.

From kick-off meeting to shortlist interview, winning proposals demand a specific, individual strategy.

First impressions are critical in taking a prospect to a client. Lasting impressions are critical in keeping clients coming back. Are your social media and website having the desired impact? We've outlined five steps to ensure they do.

When marketing departments get busy, it’s always the same thing that gets put on the back burner until things slow down: public relations. But getting out in front of your audience is a great way to build your brand awareness and credibility, and ultimately your bottom line!

You know that the easiest way to get work is with existing clients, but do you know if your existing clients would hire you again? To be effective in obtaining any new business, it’s important to know what clients think about your organization.

The secret to staying on top of the many marketing activities that keep an AEC firm successful is making it manageable. Here at MARKETLINK, we like to break marketing categories down by month, and then create bite-size chunks in the form of weekly activities.

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