Our spotlight visits Todd Elayer, SE, Principal/Executive Director of Business Development for Buehler, whose thorough insights and focus on improvement have influenced his firm for the better.

Keri Hammond interviews Ron Paul, the founder and General Manager of FOCUS Engineering & Surveying. Ron oversees the development of the FOCUS company culture, the hiring and training of staff, and the goal setting of the firm.

Wally Hise is senior vice president of federal marketing for HDR Engineering. With more than 35 years of experience, his marketing knowledge and techniques are robust.

Mariel Attento, Vice President of Client Development for Twining Inc., has maintained an organized and systematic approach to marketing—providing data, various tools, and other strong marketing aspects to drive her company's work forward.

John Diffenderfer, president of Aedis Architects and co-leader of the firm with Thang Do, contributes to Aedis's seven decades of history through his clever and even-keel approaches to marketing.

Catherine Curtis, a sales and growth strategist with over 20 years in the AEC industry, details the balance and diverse skillsets crucial to a marketing mindset within a firm.