“Get To Know Your Customers Day” is celebrated on the third Thursday of January, April, July, and October. Use this quarterly distinction as a reminder to check in.

John Diffenderfer, president of Aedis Architects and co-leader of the firm with Thang Do, contributes to Aedis's seven decades of history through his clever and even-keel approaches to marketing.

The professional world allows little room for errors in writing, but no one can become a better writer from knowing that alone. How do we improve so that we represent our skills in the correct way?

For most industries, PR is almost solely an advertising mechanism, but for the AEC industry, it is just as much a support tactic to win business and enhance your firm’s image.

We've compiled some of the most common PR terms in the AEC industry. Refer here to clean any rust off those cogs.

One of the best ways to build a solid relationship with your client is to understand their business and terminology. From purchasing processes to request documents to equipment used, here are some acronyms you should know. Brush up and show your stuff!

The famous English author, Gladys Brownwyn Stern, remarked: “Silent gratitude isn't much use to anyone.” And we at MARKETLINK could not agree more. Throughout the year, many of us look at ways we can express our thanks to our clients in a meaningful and genuine way. We can help.

Client Perception Surveys aren’t just about learning how you need to improve—it’s more important to discover where your firm excels. Why not learn your differentiators directly from the ones who know what they are—your clients?

For every letter of the alphabet, there are dozens of specialized AEC terms—some ubiquitous, some zany, but all of them helpful for the trades and fun to learn. We've chosen 26 to give a window into some of the many moving pieces in AEC.