Marketing has made use of Aritifical Intelligence for years, but with its significant popularization, more tools are available to the industry than ever—and more technical terms to boot.

In the AEC industry, strategic planning is the compass that guides firms toward success.

Who's this? Brad Fullmer, Publisher for Utah Construction & Design Magazine, is a journalist who writes with a true passion for the AEC industry and its people.

Amber Craighill, Principal and Marketing Director for BHB Structural, brings both her personal and professional experiences to her roles, creating a balance throughout her work.

A veritable flood of AI content generators exist, but which one should you use? We're here to help you decide.

Effective marketing relies on a broad audience; this is where the AEC industry's robust media and journalistic presence comes in.

Who's this? Bryce Benson, Marketing Department Manager for FOCUS Engineering, has a keen sense of humor and a passion for his firm that brings the best out in their engineering practice.

Artifical Intelligence, or applied statistics, is a tool for efficiency, and it can make a marketer's job easier.

From analytics and branding to lead generation and social media marketing, we'll delve into the intricacies of each concept, empowering you to elevate your marketing strategies and stay ahead of the competition. Review these marketing terms to get a refresher on the essentials.

Kimberly Johnson, Principal and Marketing Director for Design West Architects, has a thorough and methodical approach to her marketing that marks the success of her firm—and which she has shared with us.