With electronics being such an integral part of life and work in this era, it is critical to establish boundaries and standards for ourselves when it comes to etiquette. Our phones are the biggest culprits, so tackle that pesky multipurpose tool first so that you know what is polte as you interact with clients and coworkers.

Patricia Cantley, Regional Marketing Director of Brown and Caldwell, describes her experience at her job and explains what steps she has found are necessary for marketing success in the industry.

Cynthia Re’Mine, Marketing Director for Reaveley Engineers, provides concrete advice and objectives in response to our questions on her marketing success. From establishing marketing as a serious and fruitful commitment early on to her practices in getting the right people on board, there's wisdom to be found in her informed answers.

When creating a lead-generating website, technical staff are crucial for creating quality content that appeals to potential visitors and draws them in. Technical staff are the ones who create appealing educational libraries for everyone and anyone to learn more about both the firm and the business, and it's expertise that keeps clients coming back for more.

Technical Staff's role in branding is crucial and a key component to customer service. As they interact with customers, vendors, staff, and consultants every day, they should prioritize their skill usage, know their brand back to front, and always lead with a good impression.

As the Client Relations Director at Calder Richards Consulting Structural Engineers, there is much to learn from Nancy Wolthuis. She's worked in the AEC industry for 35 years, and has developed the skills and network to help firms grow through leading by example. She knows clients want to communicate with the people working on their projects, and she works hard to shape up her people and spaces to make sure every connection to clients is a strong one.

Branding envelops every aspect of running a company, and it is essential to understand what it is and how to control it. In order to have a successful brand, you have to consider more than just aesthetics, so what is it? Where do you have to consider branding and when is it relevant? 

By prioritizing the direction of your public relations plan, you can ensure you are getting the return on investment (ROI) expected from your firm leaders. It may be hard to determine which efforts will be most rewarding for your firm. Pick the tactics that will work best with your marketing strategies, within your budget and timeframe.

Professional friendships are built upon a number of valuable facets—reliability, availability, proactivity, and so forth. A good way to get closer to people no matter the setting is by asking questions. Tweak these however you like, but here are some conversation points to get the ball rolling with your clients – current or potential.

Does your firm have customers or clients? Customers buy a service once; clients have established a long-term relationship. Your firm can be ALL IN for client relations.