Having a concentrated approach to social media presence allows for a firm to maximize their impact on the field.

Social media is a firm's online social networking system, the crux of content-based marketing programs, and a fantastic play to increase reach and presence for any firm.

Presentations are not so different from performances on game day—practice, strategy, team members, and more are crucial to a winning presentation.

With presentations, hitting the higher bar makes your performance not only informative but memorable and impactful. Harness a few key skills to leave that impact on your audience with each presentation you give!

Brittney Boyle, Director of Business Development for Utah at Overland Construction, draws upon her background and exceptional dedication to excel in the industry. With a focus on community and teamwork, she achieves much in her role.

Market research empowers individual firms with valuable knowledge and insights to inform future decisions and proposals. In this article, we take a look at GRAMA, the Government Records Access and Management Act in Utah, to give resources and examples of how to find and use government-held information about regulatory landscapes and more. Learn about the playing field in order to execute better gameplans.

Every game has a wrap-up, and the AEC industry's proposal process is no different. Incorporate a "pull apart" right after submitting a proposal to make all future games easier.

Smartphone technology has made photography accessible and increasingly sophisticated, but this convenient option can still shine all the more with quality apps and accessories. Look into them to see how they can help you.

Project descriptions are versatile resources for many a marketing necessity, from project spotlights to proposals. Making sure they're written well is a major leg up in AEC marketing.

Christine Coutts, Regional Pursuit Manager at Psomas is a strategic thinker whose long-term strategies mark the method of a successful marketer in the AEC industry.