It's worth it to slow down and revisit the most basic terms, even when we know them well. Recentering ourselves serves to our benefit.

What are "paper bag" training sessions, and why do they work?

How can you guide your firm to stay relevant in today’s marketplace? For AEC firms ready to enhance their playbook, plan for marketing to play a more proactive role in business development.

We can get caught up in the nitty gritty from time to time—there are so many marketing elements to consider. All in all, though, it's the big picture that matters, and the big picture words reflect that.

Our spotlight visits Todd Elayer, SE, Principal/Executive Director of Business Development for Buehler, whose thorough insights and focus on improvement have influenced his firm for the better.

Factor the AEC industry into marketing and business development and you have a far more complex set of processes than anyone expected.

You're not a professional photographer, but you suddenly have to get the job done. How do you do it correctly?

Keri Hammond interviews Ron Paul, the founder and General Manager of FOCUS Engineering & Surveying. Ron oversees the development of the FOCUS company culture, the hiring and training of staff, and the goal setting of the firm.

If you are a marketing leader, how can you help train and improve the presentation skills of your technical professionals? It starts with your own skills first.

We recommend Prezi, a presentation creator and platform that can transform everyday slides into intuitive spacial tiers and engaging transitions. Anyone looking for a boost would benefit from its significant collection of options, combinations, and creative panels.