This National Tradesperson Day, we are especially grateful for the experts who make AEC weak spots shine. With the AEC industry's dangerous shortage, it's important that we spread the word, too: trades are anexcellent career choice, and we need them.

Marketing Coordinators' highest priority is the internal and technical staff at their firm. Learn what to focus on in order to address their needs.

Technical professionals allow for marketing to really tackle the reception of each project by providing the detailed challenges, solutions, and benefits—simple, but tried and true.

Organization is a top-down priority, starting with example and commitment. An organized system benefits everyone, but for the marketing department in particular, it is crucial.

Whether it's creating a presentation or presenting at the interview itself, it's helpful to know some basic terms and smooth out the wrinkles.

Know your options! The presentation world comes with a robust number of applications and resources available to make your proposal interview shine. Create a promising physical presenation, and your proposal will shine.

As the experts who will work on the project first-hand, technical professionals are ideal candidates for proposal presenters. After a few tips and lots of rehearsal, stand with skill and confidence in front of the selection committee.

Even firm principals have something to learn with presentation preparation! Keep on the lookout for talented individuals, bring outside voices in, and create the support systems needed for your presenters to succeed.