Another year, another National Punctuation Day! Whether you're a veteran writer who still trips up on "its" versus "it's" or just need a refresher, it's good to brush up on the basics.

Project descriptions are versatile resources for many a marketing necessity, from project spotlights to proposals. Making sure they're written well is a major leg up in AEC marketing.

Writing is a skill any professional benefits from, whether it's a technical professional or principal. Developing and refining that skill can take some work, but it's well worth the attention.

Locality is one of the most important SEO factors for AEC firms, ensuring their hard work is seen by the right people.

Trust and authenticity are central to a website's success in the AEC industry, so it's good to know which SEO toxins undermine both factors.

SEO is best contextualized when it's centered on the user—who is visiting your site and why. Focusing in on that will refine the last concerns for your website.

Emerging professionals in AEC marketing have a lot on their plate, and proactive initiative and a learning mindset can help them get their feet.

When it comes to links for SEO, reciprocity is the golden rule—and quantity as well as quality aren't far behind.

An organized and efficient Customer Relationship Management system is essential, and Airtable is one of our favorite tools to use.

The learning curve for marketers to learn technical writing in the AEC industry can seem steep, but the entry into competency is much easier after taking certain steps.