For most industries, PR is almost solely an advertising mechanism, but for the AEC industry, it is just as much a support tactic to win business and enhance your firm’s image.

Chip Allen specializes in architectural photography, and he understands the importance of high-quality photography to his AEC clients. “In an interview, I want my client’s prospective client to say ‘wow!..... I’d like you to build me an interior or building like this!’”