Is your marketing program ready for the Sweet Sixteen? Take this quick quiz to evaluate your approach and slam dunk your goals!

For 2024, we are providing a month-by-month "game plan" built to coach readers through a year's worth of marketing strategy. The end result includes real-life wins, from proposal success to new clients.

Our co-founder, Keri Hammond, was featured in UC&D magazine's October issue this year. From it, you can learn more about her marketing journey, insights, and how MARKETLINK has been shaped over the past 20 years.

In December we are wearing safety glasses, which protect your eyes for continued clarity.

In November we are wearing bifocal glasses, which help you see how the here and now affects the future.

In the AEC industry, strategic planning is the compass that guides firms toward success.

In October we are wearing far-sighted glasses, which help you see ahead and plan with precision.

Technical professionals set the strategic plan in motion and make it practical and effective, meaning they provide one of the most important roles in planning.

In order to do anything meaningful, you have to know where you are going. That's what strategic plans are, but it's important to know what you're talking about, too.

As firm leader, holding your firm responsible for the tasks and objectives they set through actively and effectively monitoring the budget will help demonstrate the value of the firm’s activities and expenditures.