Amplifying Your Photos in the Digital Arena

As we well know, photography in the Architecture, Engineering, and Construction industry doesn’t stay on the sidelines—it’s the attention-grabber, and it keeps that attention. It proves a firm’s expertise, professionalism, and more with visual evidence. From websites to proposals, photography is essential, and it is likewise crucial in the social media arena. So how do you make the most of it?

Setting Up the Score

A good photo speaks volumes on its own, but it might be valuable for a firm to look into templates and graphics to maintain a brand. Consult the firm style guide or brand strategy to determine whether it is a valuable move to embellish your photography with graphic elements, like emblems, logos, or borders.

These elements introduce consistency and a recognizable color palette, style, and polish, allowing viewers to identify your posts on sight.

Hashtag Hustle

Like small-scale advertising, hashtags bring audiences to you. Both for algorithmic purposes and users who follow certain topics, hashtags clarify a post’s focus and bring it to the right people. For those reasons, with every post that uses photography, try to apply relevant hashtags.

Examples:

• #architecturephotography
  
  
• #engineeringlife
  
  
• #constructiongram

Reaching a wider audience through mindful hashtags is a good thing. Just be sure you’re not overloading your use of hashtags. Some networks encourage more hashtags, while others discourage many. Choose wisely, and be #informed.

Engaging Captions

If you now the story behind your photography, tell it. Captions become more engaging when they’re personalized. Highlight project details, people's roles, and company values, and add a little behind-the-scenes seasoning. Was the photo taken by a drone? Who on your team took the photo? Was the lighting just right?

As with hashtags, network preferences when it comes to caption lengths vary. For social media networks that like a longer caption, like Instagram, a good photograph is the perfect opportunity to give more detail. For networks like Facebook, keep it short and sweet!

Content Mix

Showcase a variety of photography formats to keep your audience engaged and informed. Different networks provide different photography outlets, whether that be stills (standard) or stories and reels. Investigate what each network provides and experiment with it.

Variety is the spice of life and can draw a viewer in just by being a little different. You can also post different kinds of photography per format. An Instagram story might lend itself well to progress shots, while a reel does well with video. Diversifying your content makes the effort behind it clear, which is a good impression to leave.

All in all, as with all social media posting, it is important to know your networks—what they provide and what their userbase prefers. At that point, you can capitalize on their strengths to showcase your photography best. Graphics, hashtags, captions, and variety can give your photography the boost it needs in order to make a shot score.