Collaboration is what makes the AEC industry strong, so for every month of 2025, we will HUDDLE—sharing strategies, skills, and insights that will foster success for your firm.

Organization has a reputation that precedes it: while achieving it can be a drag, its benefits are indisputable. A money-saver, time-saver, and sanity-saver, the time to organize your assets is always now.

Marketing coordinators play important roles in a firm's marketing plan. A lot depends on the approach, method, and consistent communication. We provide seven recommendations to expand your knowledge and become an invaluable member of your marketing team.

Graphic Design is everywhere in an AEC marketer's career, and we've got the steps down to help it go smoothly.

An essential component in any successful architecture, engineering, and construction firm is a dedicated focus to generating, maintaining, and following up on project and client leads. A lead is not just an RFP announcement or a letter from a client requesting a proposal: It's identifying change and taking action.

Emerging professionals who are the first in their marketing corner at their firm can seek mentorship elsewhere, including here.

Know your options! The presentation world comes with a robust number of applications and resources available to make your proposal interview shine. Create a promising physical presenation, and your proposal will shine.

As marketing coordinators, know that projects are not the only content to elevate your firm and extend their influence. Likewise, marketing should not be a mere copy-paste between social media platforms. Know and understand the diverse range of possibilities open to you in order to make sure your time in social media marketing is well spent.

Even when your newly developed website is considered “complete,” it still requires attention. Marketing Coordinators, you are a crucial team partner in guaranteeing the continued effectiveness of your website. Adding website optimization to your task list is essential.

Whether you’re new to the industry and just wondering how to get started or you’ve been creating proposals for years and you’re always trying to find “that one write-up you created for that one proposal,” it’s never a bad time to organize your marketing materials!