Blogging is a key component that should be part of your overall AEC public relations plan.  If structured right, it can be a critical component of an effective marketing program. Understanding what kind of content should be created to attract and engage target and existing clients is the most challenging part. To help overcome this challenge, we’ve outlined ten key principles that will help you create the right kind of content.

Just like we wouldn't use a screwdriver to paint a wall, it's important for AEC graphic designers to know which tools are best for which tasks.

AEC industry marketing leaders know how often we're asked to define branding, and it's time to get that on lock, because the answer is? It's everywhere.

Graphic Design is everywhere in an AEC marketer's career, and we've got the steps down to help it go smoothly.

What is the path of an AEC industry professional? How can you become a valuable asset to your team? Get yourself personally organized and poised for career growth with a personal branding plan.

As a part of their job, Marketing Coordinators need to consider the many areas where they can assist and enhance their firm’s branded message—from photography to company vehicles. Their work to make sure clients form a brand connection is what makes the firm go 'round.

Technical Staff's role in branding is crucial and a key component to customer service. As they interact with customers, vendors, staff, and consultants every day, they should prioritize their skill usage, know their brand back to front, and always lead with a good impression.

In order to quickly and accurately communicate your brand to others, you need to know it from inside and out. With Vision, Voice, Visuals, and Values, you'll be able to hit the four biggest facets to ensuring your brand is known. From there, you're already on the pathway to creating the brand guidelines that will make your company come together.

Branding envelops every aspect of running a company, and it is essential to understand what it is and how to control it. In order to have a successful brand, you have to consider more than just aesthetics, so what is it? Where do you have to consider branding and when is it relevant? 

Most of us in the AEC industry realize that a new name, icon, or logo will not create a new brand for our firm. Creating an “All In” mentality is crucial to forming the brand message necessary to make a lasting impression. The ultimate goal is for every person who interacts with anyone at your firm, in any capacity, to have a structured, consistent, and carefully orchestrated experience.