We can get caught up in the nitty gritty from time to time—there are so many marketing elements to consider. All in all, though, it's the big picture that matters, and the big picture words reflect that.

Our spotlight visits Todd Elayer, SE, Principal/Executive Director of Business Development for Buehler, whose thorough insights and focus on improvement have influenced his firm for the better.

Factor the AEC industry into marketing and business development and you have a far more complex set of processes than anyone expected.

You're not a professional photographer, but you suddenly have to get the job done. How do you do it correctly?

Keri Hammond interviews Ron Paul, the founder and General Manager of FOCUS Engineering & Surveying. Ron oversees the development of the FOCUS company culture, the hiring and training of staff, and the goal setting of the firm.

If you are a marketing leader, how can you help train and improve the presentation skills of your technical professionals? It starts with your own skills first.

We recommend Prezi, a presentation creator and platform that can transform everyday slides into intuitive spacial tiers and engaging transitions. Anyone looking for a boost would benefit from its significant collection of options, combinations, and creative panels.

Wally Hise is senior vice president of federal marketing for HDR Engineering. With more than 35 years of experience, his marketing knowledge and techniques are robust.

Coming up with proposal strategies for an AEC project pursuit is a group effort, but guiding a team to decide on all necessary points can be overwhelming. We have some tactics to help.

The concept of "social media" is not always a positive one, but its influence can't be overlooked—and in the AEC industry, that influence is irrefutably positive. Social media marketing has enough power to deserve respect and proper attention.