Client Feedback: Listening Better, Serving Smarter

What do our clients really think? Are we meeting their expectations—or just assuming we are?

This month’s HUDDLE is all about Client Feedback—how to ask for it, what to do with it, and how to use it to build stronger relationships and win more work. Because the truth is, asking for feedback isn’t just a courtesy—it’s one of the most valuable business development tools we have.

Why Client Feedback Matters

Client feedback isn’t just about identifying problems (though it can certainly help with that). It’s also about:

• Showing you care—that their opinions and experiences matter.
  
  
• Catching small issues before they become big ones.
  
  
• Improving future work and building loyalty.
  
  
• Creating opportunities to strengthen relationships and showcase responsiveness.

And here's the bonus: when you handle feedback well, clients are more likely to return—and to refer you.

How to Make Feedback Work for You

This month, we’ll focus on practical ways to build a strong feedback culture without making it complicated.

1. Ask the Right Questions at the Right Time

   
   A quick “How are we doing?” at the end of a meeting isn’t enough. Structured feedback—whether through surveys, phone calls, or one-on-one conversations—helps you get to the heart of the client experience.
   
   
   
2. Don’t Wait Until the End
   
   
Mid-project check-ins give you a chance to adjust and improve in real time. Clients appreciate being heard—and seeing action.
   
   
   
3. Close the Loop
   
   
Always follow up. Let clients know you’ve heard their feedback and share what you’re doing as a result. This builds trust and shows your commitment to continuous improvement.
   
   
   
4. Share Feedback Internally

   
   Good or bad, client feedback should be shared with your team. It’s a powerful tool for training, coaching, and celebrating success.

This activity helps build confidence in having honest, constructive conversations—and shows how valuable these insights can be.

It’s Not Just Feedback—It’s a Conversation

When we ask for client feedback, we’re doing more than collecting data—we’re opening a door to better service, stronger relationships, and future opportunities.

Join the May HUDDLE

This month’s HUDDLE is about listening with intention and responding with purpose. Together, we’ll practice the skills and strategies to make feedback a regular part of how we work—not just at the end of the project, but throughout the client journey.