Press events distribute information to official sources in a live setting, opening up opportunities to elaborate, distribute press kits, and more.

It's worth it to slow down and revisit the most basic terms, even when we know them well. Recentering ourselves serves to our benefit.

By-line articles both establish expertise and share useful information with its readers.

Trade shows and exhibits allow a firm to market their expertise to a large amount of people all in a single event.

We can get caught up in the nitty gritty from time to time—there are so many marketing elements to consider. All in all, though, it's the big picture that matters, and the big picture words reflect that.

Industry awards boost your firm's reputation and visibility, leading to future clients who know your mettle. 

True client association involvement is key to rich public relations and successful networking, all tied up in a client-positive bundle.

Business development terminology is central in communications between technical professionals, owners, and clients about a project.

Joining and getting involved in associations—local, national, or otherwise—is a major public relations tool that assists with networking and educational growth.

"Stuff We All Get," or SWAG, is a major form of branding that goes a long way.